of interest
Blogs We Like
Blogs are non-traditional news and information sources geared heavily to the writer’s interests and opinions. Here are some that we’ve found helpful:Key Research
Sites with current and actionable information.- The Pew Internet and American Life Project
- eMarketer - Internet marketing, advertising and demographics
- Marketing Sherpa - Practical case studies and know-how
- Arbitron research for agencies
- Bridge Ratings - Audio research and trends impacting radio and society
- Forrester - Industry trends and research
- m:metrics - Mobile trends and research
HipCricket is dedicated to helping you understand the trends that affect your advertisers, consumers and industry. The better educated you are, the more successful you will be. That's why we've compiled these links to information from sources we trust. And as a HipCricket partner, you'll have an even richer set of resources at your fingertips as we show you how mobile marketing has worked in markets just like yours.
Books We Recommend
Web Sites: Don’t Make Me Think: A Common Sense Approach to Web Usability (2nd edition) by Steve Kurg
Classic Articles We Recommend
- The Art of Creating Community: A step by step guide to community. This article is a great place to start building or improving your station or brand’s website.
http://blog.guykawasaki.com/2006/02/the_art_of_crea.html - Your WebSite Is: A crucial analysis of what your website is, and what it can be.
http://www.hear2.com/2007/05/what_your_websi.html - Blogging 101, Podcasting 101, RSS 101 for Marketers. Learn the basics of these fast-growing trends – and how to cash in on them.
http://www.blogwriteforceos.com/blogwrite/2006/02/blogging_101_po.html
Videos We Recommend
- A Video Introduction to web 2.0. Learn how the Internet has changed since everyone was calling it “the information superhighway” and nobody was making money from it.
http://www.youtube.com/watch?v=6gmP4nk0EOE
Just For Fun
- Google Zeitgeist reports on interesting online trends.
http://www.google.com/press/zeitgeist.html - Advertising Age’s list of the top 100 advertising campaigns of the 20th century. Remember “Melts in your mouth, not in your hands”?
http://adage.com/century/campaigns.html - This interactive marketing dictionary provides simple definitions for key interactive marketing terms.
http://www.marketingterms.com/dictionary/