Perrier
Le Club Perrier
Situation
In an appeal to chic consumers in North America and Europe, French sparkling water brand Perrier launched, "Le Club Perrier“.
Objective
- Promote the Perrier nightlife and culture portal
- Continue to evolve the U.S. consumer's perception of Perrier into one that is more in line with global perception – fun, daring, unique and modern
Solutions
Hipcricket developed a vital mobile component including a mobile website in English and French and calls to action via SMS and QR codes.
Results
Over a million views with the campaign continuing.
CAMPAIGN FEATURES
