Perrier ‘Club Perrier’

Mobilization and promotion of ‘Club Perrier’ utilizing both SMS and QR Codes


In an appeal to chic consumers in North America and Europe, French sparkling water brand Perrier launched, “Le Club Perrier”.


  • Promote the Perrier nightlife and culture portal
  • Continue to evolve the U.S. consumer's perception of Perrier into one that is more in line with global perception – fun, daring, unique and modern


Hipcricket developed a vital mobile component including a mobile website in English and French and calls to action via SMS and QR codes.


Over a million views with the campaign continuing.

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Perrier 'Club Perrier' QR Code Campaign