Mobile Marketer - Lands' End targets Mother’s Day shoppers via SMS Retailer Lands’ End recently used an SMS message that not only reminded consumers to buy a Mother’s Day gift, but also drove them to a mobile site to buy gift cards. Lands’ End sent two different SMS messages over the past two weeks that encouraged users to shop for Mother’s Day gifts from the company’s mobile site. The text messages were sent on April 25 and May 9. “Using a season-themed deal like Mother’s Day has two benefits,” said Doug Stovall, senior vice president of sales and client services at Hipcricket, Kirkland, WA.

Mobile Marketer - Trumpeters and trombone players made noise at CTIA Wireless 2012. No one else did Seven years ago, when I went to my first CTIA Wireless show, the competition for attention was so fierce that those of us introducing products and services needed to decide whether to pre-announce or to spend freely at the event. At that conference in 2006, when I was with InfoSpace, we lured media and other CTIA attendees to our booth with performances by skateboard legend Tony Hawk. And, even then, we fought hard to get noticed.

FierceCable - Southern California Verizon FiOS Campaign supported by BI WORLDWIDE and Hipcricket Hipcricket®, the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced that BI WORLDWIDE leveraged Hipcricket's mobile marketing solutions to augment its California promotion of Verizon FiOS to local residents. The four-week campaign, concluded with 3D Mapped Projection events in three locations throughout Southern California, leveraged mobile websites, tablet-equipped kiosks, QR codes and instant giveaways to create an enticing and unique experience for California consumers that increased awareness and interest in the products and services that Verizon FiOS offers.

QR Code Press - BI WORLDWIDE makes use of Hipcricket’s mobile marketing platform Hipcricket, a mobile marketing company, has announced that BI WORLDWIDE, another marketing firm, will be using its mobile marketing solutions to enhance BI WORDLWIDE’s promotion of Verizon’s FiOS Internet service. The campaign will last four weeks and cover three locations in Southern California. QR codes will play a large role in the campaign, as BI WORLDWIDE will be using them to entice consumers with special offers and discounts provided by Verizon. The QR codes can be found at several locations throughout the campaign.

Mobile Marketer - 3 pieces of advice for including mobile in integrated marketing plans The word pioneer is overused, but it is accurate to describe those who were the earliest into mobile marketing. Many of their efforts worked and others fell flat. I interviewed more than three dozen of these mavericks for my book, “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.” Their experiences – good and bad – provide lessons that potentially could move your business.

Zacks.com - New Business Momentum at Augme On May 8, 2012, Augme Technologies, Inc. (AUGT - Analyst Report), the provider of strategic services and mobile marketing technology to leading consumer and healthcare brands, reported financial results for its fiscal 2012 fourth quarter and full year, ended February 29, 2012. A concrete fourth quarter resulted in a nearly 423 percent year over year and approximately 14 percent sequential increase in sales, with revenue expanding to $5.032 million for the three months ended February 29, 2012.

Radio Ink Magazine - Pioneers Offer Insights in New Book The most fascinating aspect of the radio pioneers featured in the new book, "Mobilized Marketing: Driving Sales, Engagement and Loyalty Through Mobile Devices," is that they moved their businesses forward by acting upon their belief in the marriage of mobile and radio. Clear Channel's Eileen Woodbury (Los Angeles), Kris Foley (Cleveland), and Gus Swanson (Seattle), as well as Hearst's Hugues Jean (Baltimore) and Julia Atherton (The Tom Joyner Show), are among those interviewed in the book. Written by Jeff Hasen, Hipcricket's chief marketing officer, "Mobilized Marketing" shares insights into campaigns and initiatives that drove additional time spent listening and sales.

eMarketing & Commerce (eM+C) - SoLoMo Strategies for Savvy Marketers "SoLoMo" is a phrase mobile marketers have been using for a while now, even as traditional marketers are just learning about hyperlocal. Companies that are experimenting with the idea have already experienced positive results, making it a premise to keep in mind when planning your next marketing program. A social/local/mobile technique will help you to add a new level of precision to your campaigns that will reduce wasteful ad spend by reaching the right people at the right time with the right offer, ultimately increasing success.

VSM - So Cal Verizon FiOS Campaign supported by BI WORLDWIDE and Hipcricket Hipcricket®, the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that BI WORLDWIDE leveraged Hipcricket’s mobile marketing solutions to augment its California promotion of Verizon FiOS to local residents. The four-week campaign, concluded with 3D Mapped Projection events in three locations throughout Southern California, leveraged mobile websites, tablet-equipped kiosks, QR codes and instant giveaways to create an enticing and unique experience for California consumers that increased awareness and interest in the products and services that Verizon FiOS offers. The measurement capabilities of Hipcricket’s AD LIFE® platform also provided BI WORLDWIDE with real-time insight into multi-channel campaign performance and consumer engagement.

Broadcast Newsroom - Augme Technologies, Inc. Reports 4th Quarter Results Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced its operating results for the fourth quarter and fiscal year ended February 29, 2012 (FY2012).

Mobilegroove - London Olympic Games Crack Down Hard On Social Media With billion-dollar and exclusive usage rights in place, the Olympic Games have always been about big money and feverishly policed by lawyers on behalf of brands, content owners and media giants. But the advent of mobile and social — which allow us all to mash up content the way we like and share it with anyone using YouTube, Twitter, Facebook, and other properties — make me question whether anyone (even high-powered lawyers) can hold back the tide.

Mobile Marketer - Starbucks relies on SMS to help promote Frappuccino Happy Hour Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers. Starbucks sent out an email blast to its My Starbucks Rewards consumers earlier this week. The email included an SMS call to action. “Long before SMS was so widely adopted, I worked at an agency on a campaign that reminded consumers with a reveille call in front of coffee houses that they needed an afternoon wakeup,” said Jeff Hasen, chief marketing officer at Hipcricket.  

GoMo News - Hipcricket completes AD SERVE integration with AD LIFE Platform Hipcricket completes AD SERVE integration with AD LIFE Platform to provide comprehensive Pre- and Post-click management and measurement of mobile advertising campaigns

SunHerald - Hipcricket Completes AD SERVE® Integration with AD LIFE® Platform Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today unveiled the newest version of AD SERVE® (“AD SERVE”), Hipcricket’s patented mobile ad server. Now fully integrated with the AD LIFE® (“AD LIFE”) platform, AD SERVE is a self-service tool that empowers marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle—both pre-and post-click—across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications.

LuxuryDaily - Celebrity Cruises builds database via mobile calls-to-action Celebrity Cruises is beefing up its database via SMS and QR codes in print advertisements that offer chances to sign up for weekly emails, talk to a representative and enter a sweepstakes. Taking up real estate in magazines including American Express Publishing’s Departures, Celebrity is looking to target a highly-affluent database. The two-page print ad with technological innovations will likely hook tech-savvy magazine readers. “SMS calls-to-action often lead to an opt-in relationship with a consumer that is a win for the brand and win for the subscriber if it is based on a value exchange,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA. “We have seen travel brands use SMS to educate, differentiate their products and services and promote sales, especially in reaction to a competitor’s price movement.

WirelessWeek - First News Briefs for May 1, 2012 Hipcricket’s Chief Marketing Officer, Jeff Hasen, has a new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty through Mobile Devices, that’s now available online and in bookstores nationwide. Hasen has been Hipcricket’s CMO for five years. Hipcricket is a wholly-owned subsidiary of Augme Technologies.

Digiday - Smart Stats: TV Budgets Moving to Online Video For our Smart Stat series, Digiday hunts for new statistics that have implications for digitalmarketers and asks industry experts to talk about what each stat means for brands. Here’s our most recent installment: Facebook overall ad revenue in 2012 will be $4.2 billion — up 32% from 2011 — and will reach $12.6 billion by 2017. “While there is no doubt that Facebook will further monetize its user base that is nearing 1 billion, how they will do it remains the large unknown,” said Jeff Hasen, CMO of Hipcricket. “My bet is that additional advertising will be slowly phased in and tested. Relevance will be paramount and the user experience with more ads will be enhanced or neutral. Too much is riding on it being done any other way.”

Reuters - Augme Technologies Schedules 4th Qtr Fiscal 2012 Earnings Conference Call Augme Technologies, Inc. (OTCBB: AUGT) ("Augme(R)") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, will report financial results for the fourth quarter of fiscal 2012 ended February 29, 2012 before the market opens on Tuesday, May 8, 2012.

MMA SmartBrief - "Hunger Games" mobile ads generate high click-thrus Ads on the iPad for "The Hunger Games" achieved a 5% click-thru rate while corresponding phone ads had a 1.5% rate. The ads, developed by Hipcricket for Lionsgate, appeared in online gaming and sports venues and were designed specifically to engage users with the film's mobile site, where visitors could buy tickets and access other content.

MMA SmartBrief - Webinar: Driving Sales, Engagement + Loyalty Thru Mobile Devices Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association's North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts -- why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy's, Intuit, and ESPN.

Mobile Marketer - Hunger Games iPad ad units deliver 5pc click-through rate Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales. Lionsgate worked with Hipcricket to design and implement its mobile strategy with the goal of attracting, engaging and re-targeting mobile audiences. The effort included video ad units that produced a 5 percent click-through rate for the iPad and a 1.5 percent click-through rate for smartphones.

Radio Ink - Hipcricket Helps Nonprofits Hipcricket has announced it will work with BBB Mobile Giving Foundation to extend its capabilities for non-profit organizations and philanthropic efforts. This mobile fundraising management solution includes an SMS donation capability. For example, by securing and promoting Text-2-Donate keywords on one of Hipcricket’s charitable short codes, users can send a text message and authorize the addition of a $5 or $10 donation to their mobile phone bill.

DigiDay - Smart Stats: Agency Trading Desks Aren’t Transparent Jeff Hasen, CMO of Hipcricket: “For marketers, it is essential to consider day part and device type. Plus, you should pick a newspaper partner that optimizes for the device and updates content throughout the day. No one wants to read yesterday’s news on a tablet at the dinner table. As for advertising, breakfast sandwiches are irrelevant to all but a few except in the morning. It’s about the right ad at the right time on the right device.”

Radio Ink Magazine - Radio's Glory Days are Here to Stay Yes, it's that time of year again: The annual NAB conference is headed back to Las Vegas. It's an exciting time for those of us in the media industry and I, like many others, am looking forward to all the news, products, and people that I'll see at this year's show. In my 30 years in the industry I've attended many events produced by NAB, and they always make me a bit nostalgic, given the rich history the broadcasting industry. But they also make me feel optimistic about its future. With more than 14,000 stations in the U.S., in cities large and small, radio and its people have an unmatched ability to deliver news, information, and entertainment on a local level. Radio has always had a knack for building what marketer Seth Godin calls “tribes.” He defines tribes as any group of people, large or small, who are connected to one another, a leader, and an idea. To me, that sounds like an excellent definition of radio.

Seeking Alpha - Mobile In The News Also in the news this week was Augme Technologies (AUGT.OB). On Thursday Augme released news that its subsidiary Hipcricket had completed their 175K industry leading campaign. What is of even greater significance is the growth they are seeing on a month to month basis: Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month since February 2005, with over 15 percent sequential quarterly growth over the past twenty fiscal quarters.

Luxury Daily - Mobile imperative to summer holiday marketing Because there are a large number of events and holidays in the summer including graduations, Mother’s Day, Father’s Day and weddings, luxury marketers should consider using mobile marketing to influence purchase decisions. Since affluent consumers are unlikely to be away from their smartphones, luxury marketers have a variety of options to reach them. Applications, push notifications, SMS and QR codes are a few calls-to-action that brands can use to spur purchase decisions for summer events.

MediaPost - Hipcricket Passes Industry-Leading 175,000 Campaign Mark Hipcricket, the one-stop mobile marketing and advertising wholly owned subsidiary of Augme Technologies, Inc.

Mobile Marketer - Acxiom exec: Retailers need to take mobile learnings to desktop According to an executive from Hipcricket + Augme Technologies, mobile gives marketers the opportunity to create a one-on-one relationship. “The Holy Grail for marketers has always been a one-on-one relationship, and there is no better way to establish it than with mobile — however not all marketers are there yet,” said Ivan Braiker, president at Hipcricket + Augme Technologies, Kirkland, WA.

mobilegroove - Learning From Leading Marketers & Markets To Map Mobile Strategy Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. Innovation and inspiration can be found at the fringe, and across the four corners of the globe. Keeping an open and curious mind is essential. Best practices, key learnings, and real-life experiences are all around us. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies.

Radio Ink Magazine - Hipcricket Hits 175k Campaign Mark Hipcricket, a one-stop mobile marketing and advertising company, says it has passed the 175,000 campaign mark. The company says is has completed more than 25,000 campaigns so far in 2012 and is enjoying double-digit percentage growth in the number of campaigns processed each month since February 2005 and is outpacing its 2011 record performance, when its technology platform managed more than 61,000 campaigns.

TMCNet - Hipcricket Passes Industry-Leading 175,000 Campaign Mark Hipcricket®, the one-stop mobile marketing and advertising wholly owned subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced that it has passed the industry-leading 175,000 campaign mark. Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month since February 2005, with over 15 percent sequential quarterly growth over the past twenty fiscal quarters.

Mobile Marketing Watch - HipCricket Touts Industry Leading Milestone On Thursday, HipCricket announced that it has reached a lofty new milestone. As of now, HipCricket has passed the industry-leading 175,000 campaign mark.

Radio World - Radio Seeks to Exploit Mobile Better Mobile devices are the flavor of theday, but in reality they long have played a part in the radio business.Sometimes they’ve worked to radio’s advantage, sometimes not so much. The Radio Advertising Bureau has puttogether a Tuesday morning panel at the 2012 NAB Show titled “Is Mobile Marketingthe Future of Advertising in Radio?” “The mobile opportunity is enormous,”said Deborah Roth, vice president of corporate communications at pure-play Webstreamer Pandora. “It accounts for a majority of our listening hours already,and represents a massive revenue opportunity.” She put the mobile and non-traditional shareof Pandora listening at 70 percent (non-traditional meaning connected CEdevices, automobiles, tablets and so forth). She cited mobile listening as keyto Pandora’s long-term vision. Speakers at the panel “Is MobileMarketing the Future of Advertising in Radio?” include representatives ofJacAPPS, Pandora, ESPN Digital Partnerships, Hipcricket and Marketron.

FierceWireless - Hipcricket Passes Industry-Leading 175,000 Campaign Mark Hipcricket®, the one-stop mobile marketing and advertising wholly owned subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that it has passed the industry-leading 175,000 campaign mark. Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month since February 2005, with over 15 percent sequential quarterly growth over the past twenty fiscal quarters.

SYS-CON Media - Hipcricket Passes Industry-Leading 175,000 Campaign Mark Hipcricket®, the one-stop mobile marketing and advertising wholly owned subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that it has passed the industry-leading 175,000 campaign mark. Hipcricket has enjoyed double-digit percentage growth in the number of campaigns processed each month since February 2005, with over 15 percent sequential quarterly growth over the past twenty fiscal quarters.

iMedia Connection - No Mobile Hype Here – Just Claim That Industry is in "Stagnation" The description is so preposterous that it is noteworthy – a business reporter in a major Canadian newspaper wrote that there is a “sense of stagnation” in the mobile industry. In the Toronto Star piece http://www.thestar.com/business/article/1157843--tech-s-great-expectations-why-consumers-are-often-neither-shaken-nor-stirred titled Tech’s great expectations: Why consumers are often neither shaken nor stirred, Michael Lewis (no, not the Michael Lewis from Moneyball fame) sought to call out mobile for what he considers small or no advances.

PocketPromo - Augme, NeoMedia move to protect mobile patents In a sign of just how big the potential may be to make money from mobile marketing, patent infringement lawsuits keep coming from companies such as Augme Technologies and NeoMedia who are looking to protect intellectual property they feel gives them a unique edge. In its latest lawsuit, Augme Technologies alleges that Millennial Media infringed several of its patents related to targeting content to mobile users in a Web browser. Additionally, NeoMedia Technologies is claiming that SpyderLynk infringed its mobile bar code resolution technology in a suit filed yesterday.

SmartPlanet - The Morning Briefing: The patent exchange Augme files patent infringement suit against competitor Millennial Media. Augme Technologies, a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, has has filed a patent infringement lawsuit in the United States District Court of Delaware against Millennial Media, an independent mobile advertising and data platform company.

MediaPost Publications - Augme Files Patent Suit Against Newly IPO-ed Millennial Following a similar patent infringement lawsuit again Velti just a month ago, Augmesued independent ad network Millennial Media last week. As reported by TechCrunch, the claims seem similar to those made in the pastagainst Velti and other targets of Augme. The patents govern technologies governing when “content provided in a Web page, such as advertisements, music, video, and the like, is customized basedon the end user’s computing environment, connectivity, bandwidth level, geographic location, gender, age, or other targeting criteria such as behavioral marketing data.”

TechInvestorNews - Augme Targets Millennial Media For Patent Infringement Augme Technologies (AUGT.OB), one of the mobile marketing emerging leaders set it sights on Millennial Media (MM) Thursday, targeting themfor infringement on three of its patents. Augme Technologies filed suitfor patent infringement citing three separatepatents(6,594,691,7,269,636,7,783,721) on Thursday in the Delaware courts.

MobileMarketingWatch - Augme Engages in Legal Skirmish with Millennial Media On Monday, Augme Technologies – an interactive media marketing company – announced that it has filed a patent infringement lawsuit against Millennial Media, Inc. Augme is asserting three causes of action involving patent infringement. Augme is seeking injunctive relief as well as unspecified monetary damages.

SYS-CON Media - Augme Files Patent Infringement Suit Against Millennial Media, Inc. Augme Technologies, Inc. (OTCBB: AUGT) ("Augme®") ("the Company"), a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, today announced that it has filed a patent infringement lawsuit in the United States District Court of Delaware against Millennial Media, Inc. ("Millennial Media") (the "Defendant"), an independent mobile advertising and data platform company.

FierceMobileContent - Augme Files Patent Infringement Suit Against Millennial Media Augme Technologies, Inc. ("Augme(R)") ("the Company"), a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, today announced that it has filed a patent infringement lawsuit in the United States District Court of Delaware against Millennial Media, Inc. ("Millennial Media") (the "Defendant"), an independent mobile advertising and data platform company.

FierceMobileContent - Augme hits Millennial Media with mobile ad patent suit Mobile marketer Augme Technologies has filed a lawsuit against ad network Millennial Media, alleging three counts of patent infringement. The Augme suit, filed in the U.S District Court of Delaware, contends Millennial Media is in violation of three patents related to targeting content to users via the web browser. Augme is seeking an injunction to prevent Millennial from continuing to infringe on the patents, as well as unspecified monetary damages. "If the case is awarded in our favor we would be entitled to a future royalty interest in Millennial Media's infringing revenues," said Augme CEO Paul Arena.

ProgrammableWeb - 72 New APIs: Amazon, Google, HarperCollins and PicMonkey This week we had 72 new APIs added to our API directory including a mobile apps analytics service, book publisher, corporate gift cards on demand, online photo editing service, web based mobile messaging and mobile payments service. Below are more details on each of these new APIs. HipCricket API: Hipcricket is a mobile marketing and advertising company. Hipcricket offers AD LIFE, a messaging platform that lets users create, manage and measure mobile marketing campaigns. The platform gives users the ability to send messages out via SMS or MMS. The Hipcricket API allows developers to integrate the platform's ability to send and receive mobile messages into their own existing systems. Documentation of the API is not publicly available.

TechCrunch - Mobile Ad Wars: Augme Slaps Millennial Media With Patent Lawsuit After debuting on the New York Stock Exchange last week with a huge pop in stock value, mobile ad network Millennial Media is now facing potential legal trouble from another mobile ad player. The company is facing a patent lawsuit by mobile marketing service, Augme Technologies. We’ve embedded the lawsuit below. The lawsuit, which was filed in Delaware, says that the patents in question are all generally relating to “systems and methods for providing targeted content over the Internet.” From the patent lawsuit: “The ’721, the ’636, and the ’691 Patents are generally directed to the manner in which content provided in a Web page, such as advertisements, music, videos, and the like, is customized based on the end user’s computing environment, connectivity, bandwidth level, geographic location, gender, age, or other targeting criteria such as behavioral marketing data.”

Digiday - Campaign Breakdown: Westin Hotels & Activision We’re inviting a member of the digital media community to assess digital campaigns selected by our staff each week and weigh in on what was done well and what could have been done better. Jeff Hasen, chief marketing officer of mobile marketing provider Hipcricket, offers his take in our second installment. If you’re interested in contributing to this, please contact me.