Nestlé Waters Arrowhead
Grow affinity and drive sales around Arrowhead, a brand of Nestle Waters
Nestlé Waters North America, the industry leader in the bottled water industry, bottles and distributes 15 well-known bottled water brands.
Nestlé Waters was looking to grow affinity and drive sales for Arrowhead, one of its water brands.
Nestlé Waters teamed with AM/PM and Universal Studios to give away a day at Universal Studios Hollywood. Consumers were encouraged to enter through in-store text and online entry.
Hipcricket ran a post campaign survey with consumers who participated.
- 78% remembered having participated in the promotion
- 64% found it interesting
- 38% had already purchased an Arrowhead product as a direct result from this program
- 44% said they are more likely to buy Arrowhead products
- 24% are more favorable over competitor products