Nestlé Waters Arrowhead

Grow affinity and drive sales around Arrowhead, a brand of Nestle Waters


Nestlé Waters North America, the industry leader in the bottled water industry, bottles and distributes 15 well-known bottled water brands.


Nestlé Waters was looking to grow affinity and drive sales for Arrowhead, one of its water brands.


Nestlé Waters teamed with AM/PM and Universal Studios to give away a day at Universal Studios Hollywood. Consumers were encouraged to enter through in-store text and online entry.


Hipcricket ran a post campaign survey with consumers who participated.

  • 78% remembered having participated in the promotion
  • 64% found it interesting
  • 38% had already purchased an Arrowhead product as a direct result from this program
  • 44% said they are more likely to buy Arrowhead products
  • 24% are more favorable over competitor products