Leveraging our mobile marketing and mobile advertising technology AD LIFE® platform, we help companies connect with consumers across every mobile channel.
Fully integrated with the AD LIFE® (“AD LIFE”) platform, AD SERVE is a self-service tool that empowers marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle—both pre-and post-click—across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications. With the integration of patent-protected ad serving and enhanced analytics into AD LIFE, Hipcricket is now the only company to deliver the full lifecycle solution within a single platform.
- Integration made simple: With distinct tools available to both advertisers and publishers, ad management set up can be done with just a few clicks. Fully integrated into the AD LIFE platform, AD SERVE is also positioned to easily integrate into industry-leading enterprise marketing applications. Unique features have been implemented that allow clients to maintain all of the data that is collected from disparate sources associated with ad campaigns within a single interface. This reduces significant numbers of man-hours that have traditionally been invested in day-to-day operations, empowering clients to focus on achieving core campaign objectives, as opposed to laboring over spreadsheet manipulations.
- Quick and simple set-up: AD SERVE offers easy and quick ad management set-up. An intuitive UI makes your life easier, thus you spend less time on operations and more on generating revenue.
- Powerful targeting capabilities: AD SERVE offers mobile-specific options for precise targeting of media that go above-and-beyond traditional mechanisms. The platform creates full, custom mobile advertising plans for clients based on the specific requirements entered for each campaign. Targeting based on device type and ambient conditions (including local weather) is now available in AD SERVE, and is protected by USPTO patents.
- Reporting & Analytics: Hipcricket® enables powerful multi-channel analytics, and clients can easily use powerful APIs to incorporate additional enterprise data from leading ERP systems.
As pioneers, Hipcricket® understood the importance of the mobile web in the early days of mobile marketing and the increasing role it is playing as the use of smartphones increases. During 2011, smartphone usage continued to grow toward 50 percent market share, and several new mobile tablets hit the market. Users are accessing the web via mobile devices at rates unanticipated by even the best analysts. Mobilization is now a necessity.
While users are excited about the possibility of accessing the web on the go, many are extremely disappointed by the lack of mobilized content available on the mobile web.
Hipcricket Mobile SiteBuilder is an integral part of our AD LIFE® platform. It helps you create a meaningful mobile website with powerful, yet easy-to-use tools.
Hipcricket’s intellectual property portfolio supports and enhances the mobile web module. Hipcricket owns four patents and has additional patents pending with the United States Patent & Trademark Office.
Hipcricket’s family of patents enables targeting of content to end-users. The patents are foundational to the methods used in two primary types of Mobile web operations:
- Device Detection and Mobile Content Rendering
- Customized Content & Mobile Advertising Delivery
AD LIFE Mobile SiteBuilder makes it possible for small and midsized companies to deliver the best mobile experience for their customers and partners.
The Mobile SiteBuilder is a powerful tool that enables brands and agencies to attract, upsell and retain customers.
SMS, MMS, and Email Mobile Messaging
While the proliferation of smartphones continues, bringing more and better mobile web and application experiences with it, this does not diminish the importance of SMS and MMS. The rise of smartphones has not slowed down SMS usage, and it benefits MMS since it is now easier to create and share multimedia content from mobile devices. Hipcricket® customers like Macy’s, Arby’s, and MillerCoors moved products, built databases and loyalty, and view text messaging as an indispensable tool in each brand’s reach strategy.
The fact that these brands and thousands of others have built valuable databases proves that SMS will remain in the core strategy and mobile toolbox.
When it comes to MMS, more mobile subscribers will have sizable data plans, so MMS becomes more viable. More brands are now employing richer messages.
Hipcricket Messaging is an integral part of our AD LIFE platform. It helps you create and execute innovative mobile marketing campaign with powerful, yet easy-to-use tools.
Using the AD LIFE platform, brands and agencies can chose a variety of ways to get their message out to customers or prospects, including SMS text messaging or MMS.
Mobile messaging gives marketers the ability to refresh and augment other marketing programs that may be hitting a plateau. Given the potential, no savvy marketer will want to pass up the opportunity to fold mobile marketing into the mix.
Over 25 billion applications have been downloaded to mobile devices since Apple’s App Store opened in 2008. While a majority of those have been free, users have spent billions of dollars on the rest.
Mobile applications have evolved to the point that they now give users a rich and fast user experience. In this respect, mobile applications are distinctly different from browsing the mobile web which is characterized by latency due to page load time. For many years, Fortune 500 firms have looked to Hipcricket® to deliver end-to-end mobile product manufacturing solution grounded in business strategy and powered by technology and creativity.
Hipcricket’s background is rooted in creating noticeable mobile application bestsellers rather than “writing code”. This has been the key reason why Hipcricket thrives among numerous alternatives available in the mobile application development market today. It is the end-used-centric view of the world that shaped our holistic product manufacturing approach making Hipcricket into a rare one-stop-shop vendor.
Hipcricket can architect, design, build, test, implement and support your mobile application. Our mobile application creation process methodology reduces risk, cost, and time across the entire project life cycle for all major mobile platforms: iPhone, iPad, Android, Windows Phone 7 and RIM.
Marketers, retailers, and media publishers are finding QR (Quick Response) Codes a highly effective way to capture the attention of consumers and provide them on-the-spot information about products, promotions, and much more. When embedded in a magazine advertisement, store display, billboard, or product package, QR Codes can create an immediate, personalized connection which can engage, educate, and convert consumers.
Today, over 300 Million US wireless subscribers carry camera phones capable of reading QR Codes. In some countries, including the U.S., 50% of smartphone users already have an application capable of reading one of these codes.
Hipcricket® QR Code module is an integral part of our AD LIFE® platform. It helps you create and execute innovative QR Code campaigns with powerful, yet easy-to-use tools. It can also be offered as a stand-alone module or an account manager can help you build a more complex campaigns.
Hipcricket QR Code module enables advertising agencies and businesses to create multiple mobile campaigns complete with dynamic QR codes with analytics and reports. Hipcricket’s clients can create effective mobile campaigns that call their customers to action with mobile web or streaming video that links back to a custom and interactive micro-site.
How to align mobile marketing with social media? What happens when the social and mobile devices become even more intertwined? Customers will be able to access their friends’ opinions in real time, make decisions on the fly, and will never make a poor buying decision. Integrating mobile capabilities with social media marketing is well worth it.
Converting social network interaction into direct marketing through Facebook pages and Twitter, brands and business owners have the opportunity to directly communicate with their consumers. No longer is there a need for costly and time-consuming focus groups to determine what your customers want. With Hipcricket® Mobile SocialConnect, you can now connect your digital marketing activities together and leverage the power of Facebook and Twitter by capturing your fans’ mobile phone number and e-mail and interact on a more personal level with them.
Return on Investment is the single biggest focus of marketers today. If you count on communicating with your clients via SMS and e-mail, what does that communication mean to you in terms of real dollars? If your database is so important that it has a significant impact on your business, the real number may be priceless!
How do you keep up with demand for data? Every day, your management, sales and marketing colleagues ask you for insight and key performance indicators. Meeting their demands strains your resources.
Data on mobile marketing transactions and effectiveness is hard to get. It comes in many formats from many sources. It’s difficult and time-consuming to gather, consolidate, interpret and understand. Often, the integrity of the resulting data is not up to your standards and the fragmented sources tell different stories.
Hipcricket® Analytics helps you leverage your current investments.
In addition to your CRM, MRM, sales, and other systems, you are also managing a large data warehouse project — all of which require information from your mobile marketing reporting system.
You have to deal with data acquisition delays, stretched IT resources, incomplete and/or incompatible information, and often, poor visualization tools — all contributing to decision delays. Hipcricket Analytics can integrate directly into these systems to improve accuracy and streamline information flow.
Hipcricket Analytics assures data integrity by delivering comprehensive mobile marketing information from a single source. It works with tools already in place such as Oracle, SAP, Business Objects, or Crystal Reports and frees you from manual processes needed to produce reports.