Mr. Landscaper Micro + Drip Irrigation
On-pack mobile campaign to drive consumer engagement
Mister Landscaper is a leading distributor of drip irrigation systems.
Create an on-pack mobile campaign to drive consumer engagement.
- Consumers can text or scan a 2D Barcode to access a mobile web destination that highlights unique branded content.
- Mobile campaign encouraged consumers to respond for product installation videos and access a mobile manual.
- SMS Keywords and 2D Barcodes featured on packaging, in-store banners, displays, and shelf stickers in 378 Lowes retailers
- 2,632 total SMS and scanned
- 93% of consumers chose to respond by scanning the QR code over SMS
- About 69% of consumers navigated to halfway through the mobile manual instructions