Mr. Landscaper Micro + Drip Irrigation

On-pack mobile campaign to drive consumer engagement


Mister Landscaper is a leading distributor of drip irrigation systems.


Create an on-pack mobile campaign to drive consumer engagement.


  • Consumers can text or scan a 2D Barcode to access a mobile web destination that highlights unique branded content.
  • Mobile campaign encouraged consumers to respond for product installation videos and access a mobile manual.
  • SMS Keywords and 2D Barcodes featured on packaging, in-store banners, displays, and shelf stickers in 378 Lowes retailers


  • 2,632 total SMS and scanned
  • 93% of consumers chose to respond by scanning the QR code over SMS
  • About 69% of consumers navigated to halfway through the mobile manual instructions
Download Case Study PDF
Mr Landscaper QR Code Campaign