Ford SMS Lead Generation Campaign
Prior to aligning with Hipcricket in late 2010, mobile was missing from Ford’s national marketing programs.
Ford was projected to spend $1.3 billion on advertising in 2011 with its primary purpose to create leads that turn into sales.
- Include mobile call to action in national ads to make dollars spent work harder
- Give consumers a real-time opportunity to interact with Ford
- Measure response levels across markets, models, and television programs
- 15.4% conversion rate
- Leads delivered to local dealers and followed up on within minutes