American Cancer Society
ACS uses SMS text messaging to engage with thousands of donors.
Situation
The American Cancer Society (ACS) is a nationwide community-based voluntary health organization dedicated to eliminating cancer.
Objective
Engage donors and others who want to interact with the organization
Solutions
Upland Mobile Messaging was integrated into the organization’s CRM platform for 300 Relay for Live events.
Results
- Over 250 local databases created
- Thousands of members regularly engaged with the organization
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