American Cancer Society

Engage donors and others who want to interact with the organization.

Situation

The American Cancer Society (ACS) is a nationwide community-based voluntary health organization dedicated to eliminating cancer.

Objective

Engage donors and others who want to interact with the organization

Solutions

  • Hipcricket and ACS are integrating into the organization’s CRM platform for 300 Relay for Live events this summer.
  • Event coordinators had the ability to communicate via mobile, before during and after the events.

Results

  • Over 250 local databases created
  • Thousands of members regularly engaged with the organization

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